Fitness Pudding - Where The Proof Is

Body mass index (BMI) has been getting slammed in the media. For example, this recent article from the LA Times claims that "BMI mislabels 54 million Americans as 'overweight' or 'obese,' study says." Or, as this article highlights, "more than 50 million 'quite healthy' Americans have been mislabeled as obese or overweight thanks to an over-reliance on BMI as a measurement of health..." What is BMI? BMI is simply a measure of body mass. More specifically,...

The clothes we wear can make a strong impression on others. We learn early on in our careers to ‘dress for success’, and TV shows, such as the Today Show’s ‘Ambush Makeover’ , emphasize the power of clothes to create favorable impressions. From drab...to fab. The effort to manage the impressions we make on others is called ‘self-presentation’, and clothing is a great way to manipulate such impressions. For example... Teaching assistants in formal clothes are...

Healthy buzzwords on food labels can be misleading.  Below is a recent press release from the American Marketing Association, investigating the effects of 'fitness' branded food on consumption in 'restrained' eaters. Restrained eaters are ridgid, chronic dieters who are commonly preoccupied with their weight, and subsequently inhibit certain 'forbidden' foods. But, when their diet is blown, they tend to binge and overeat. In other words, if a restrained eater has placed sweet foods on their forbidden...