Fitness Pudding - Where The Proof Is

Think about the food that you crave the most. Indulge in that thought. Think about smelling it, holding it, and savoring it. Now try to shake the craving. Difficult, right? There is a strong line of research that not only shows that food cravings are common, but are hard to dismiss. In other words, the cravings take control of our thoughts, and we might not be able to concentrate on anything else, such as work, until...

Our desire to eat is not always due a deep, physiological drive for hunger. We easily respond to cues from food, such as how they look, sound, and smell. Our emotions also play an important role in what, when, and how much we eat – especially when considering certain high sugar, high fat foods can provide 'comfort' in times of need, such as boredom, shame, or guilt. Why? Because, such foods can be related to feelings...