Healthy buzzwords on food labels can be misleading. Below is a recent press release from the American Marketing Association, investigating the effects of 'fitness' branded food on consumption in 'restrained' eaters. Restrained eaters are ridgid, chronic dieters who are commonly preoccupied with their weight, and subsequently inhibit certain 'forbidden' foods. But, when their diet is blown, they tend to binge and overeat. In other words, if a restrained eater has placed sweet foods on their forbidden...
