‘Tis the shopping season. Stores are making their big end of the year pushes to get “into the black” (make a profit), alongside the psychological tactics (mostly subconscious) to get us to spend our money. For example, this review on the effects of retail atmosphere on shopping behavior reminds managers that, “...consumers may not always be aware of particular facets of the retail atmosphere, even when it is influencing their behavior. These findings suggest that particular...
